MAKE LOVE WITH YOUR PARTNER.

I was sitting in the pub one day having a pint of Guinness with one of my close friends.

Rambling on about the creative partners I had tried and failed to form a team with.

If there was something I never got right during my time at Watford, was making a team!

I had five creative partners, made up of close friends, people I felt I was compatible with, and people my tutor Tony felt I was compatible with.

What I mean by compatible is what Tony would describe as someone who was logical, partnered with someone who was.. well, the opposite.

Two very different people working to each other's strengths to make the complete team.

The left and the right side of the brain.

This always reminded me of the sci-fi film 'Pacific Rim', where two drivers where synced together, to operate a giant robot known as 'Jaegers', to fight giant monsters called the 'Kaiju'.

The only way the Jaeger would work and win the fight against the Kaiju, would be if the drivers were compatible together, worked together.

But compatibility didn't mean two different people, it could be two brothers or father and son, a personal bond, just someone you felt right with.

Someone you could let into your mind, your life, to fight together as one!

The foundation of McDonald's and the idea of fast food itself was formed by two brothers 'Dick' and 'Mac', who lead a strict system.

And even though there where hiccups in the early stages, they stuck together through thick and thin, and built a successful formula.

Their bond as family made a effective team and kept the quality control of McDonald's high.

Ray Kroc noticed this and delivered that way of management with couples across the franchise of McDonald's in America, to keep standards in check while he wasn't their to mange himself.

McDonald's was family.

Cus D'Amato wasn't just Mike Tyson's mentor, he was his father figure, the man who looked after him in his own house, eating at the same table as his family.

This destructive team wasn't just achieved by hard work, but respect, love for one another.

Mike Tyson went on to be the baddest man on the planet, but he could of been the greatest heavyweight of all time if Cus hadn't kicked the bucket so early in his career.

Even one of the greatest bands of all time, if not the greatest, started because Keith and Mick bumped into each other at Dartford station, with a common love for rock n roll and blues.

Compatibility is more then talent, hard work or being different for that matter, it is being best friends with that person, letting them into your life.

By the end of my rambling, I concluded to my friend over the table, that a team who is simply compatible, would be like a man and meeting a woman; "Your female. I'm male. Lets make a baby".

Now a team that get along together is like this; "I like you. You like me! Let's make love!".

Imagine how grey creativity would be if teams just worked together because they just fit like parts, there would be no fun, no fire in the studio space, just a factory wheel.

Great love leads to great ideas.