Tonight, I got a pep talk.
Before I was down, eating my words.
I was down because I felt I was
not doing enough at my agency.
Not doing enough to be hired or
even extended.
Worst of all I was saying it to my
creative partner,
affecting everyone around me.
And I am sorry to those who I
affected,
whoever read this post, for it’s
the last time I say I was doing bad.
Someone (for confidential purposes)
took me aside and said….
“When you keep saying you’re doing
bad, it only eats you inside,
you fulfill what you are saying.”
“Just do what you
are saying.”
“Stay later at work, do that
personal project you where raving about.”
“Just go out and do it.”
After that pep talk I had a release
of life,
not to moan, but to act on my problems.
Yes, it might sound simple, but
how long can you not say, no I can’t be bothered,
no, it’s too much effort, no I can
do it another time.
It rings in your ear, and you don’t
do nothing about it,
you settle in your ways, you accept
the agency ways.
NO, keep alert, stay focus, if you
have an idea, do it,
whatever the situation, whatever happens,
just know you went out and did it.
Wasn’t it W+K, one of the most
creative agencies in this business,
breath the idea of testing it, and
embracing failure.
I took that ideal recently,
I was doing a talk for OMBLIVE4, in
front of 200 people.
Me and my former tutor and friend Tony
Cullingham,
talked about the theme I wanted to
talk about “LESS COMMENTS, MORE IDEAS”.
Tony told me to make a real idea
of it,
instead of ranting about the
subject,
live up to the theme, and ask the audience
to throw you brands to answer with ideas.
I was scared, seeing how many
people where there to watch, find mistakes.
They could have said anything, I
might have not answered it…
No, the idea was there, it was
better than what I was going to say, and I did it.
It wasn’t the success I was
expecting,
but a least I had the guts, and
went out what me and Tony planned.
I have never been the guy to walk
away from the chance of testing my head.
All I was proud about, was I did
it.
There are no doubts when you do
it,
and even better if you keep
working on it,
building that idea up as a creative
denies any thoughts you have on not being active.
It shows you are training, getting
better.
Like in boxing, there are those
who mouth off, say who they are going to beat!
Only a few have backed it,
Muhammad Ali,
an inspiration and someone who did
what he said he was going to do!
He said he was going to beat Sonny
Liston,
a man who destroyed former heavyweight
champion of the world (Floyd Patterson) twice,
within 1 round.
Sonny Liston didn’t answer the
bell for the 7th round, Ali won.
Muhammad Ali said he was going to beat
George Foreman.
Big George had knocked out the man
who gave Ali his first defeat (Joe Frazier).
Ali out smarted him in the famous rope-a-dope,
and won.
For the other fights Ali didn’t win,
he still came in the ring with the confidence that he was going to do it,
whatever the consequences.
That boldness is inspirational,
and in a sense, you have to give Tyson Fury (recent heavyweight champion) a
thumbs up.
I shall cut this entry short,
talk less, do more.
Peace out!
