Friday 5 October 2018

WHAT'S THE NEXT GOAL?

12th September 2018, thats the day the ECDs invited me and my creative partner into their office, and gave us a job at one of London's most prestigious advertising agencies, if not in the world.

I can now call AMVBBDO my new home, my first permanent job.

After two and a half years of placements, I have achieved what I set out to do, I have scored my goal, which was to get a job at a top advertising agency.

Not small or medium, but big, thats been the goal for two and a half years, and I have done it.

And I owe a lot to the people in this agency, for giving our team the chance, welcoming us to their family, there is trust that needs to be repaid in full.

But there is a problem now, I got no goal.

It's kind of a shock really, from dreaming of getting something, to getting it, it makes you wonder what should I do next?

It's like completing a game, what will the sequel be?

You're almost in a limbo, waiting, there are so many things you can do in this position of being hired, get work made, win some awards, try and be the best team in the agency, you're lost in all these steps.

Just imagine having one goal, and it getting spilt into many, thats how it feels at the moment.

However I am in shear excitement in what the future holds, and where I plan to direct my focus, what the next goal will be.

I feel goals are very important, just look at all the famous people in history.

Martin Luther had a goal to destroy racial segregation in the USA.

Gandhi had a goal to achieve independence for India.

Abraham Lincoln had a goal to abolish slavery in the USA.

Steve Jobs had a goal to make the computer for personal use and not just for sorting out your bills.

Stephen Hawking had a goal to prove the big bang started the universe.

Henry Ford had a goal to make automobiles affordable for everyone.

Cus D'Amato had a goal to make the youngest heavyweight champion in history.

Charles Darwin had a goal to prove evolution made us.

NWA had a goal to produce rap music that talked about the reality of police brutality and gangs.

Muhammad Ali had a goal to be the greatest.

The list goes on....

All these great people had something in common, they all had a goal to strive for, and they did it, changing things and making a mark in history!

So as I write I wonder how to tackle my new job, where I should take myself, what I should aim for, what my team should aim for, you can't just settle on having a new job, having a new job isn't a goal!

Instead you have to keep pushing, and aim higher, and the only way you can do that is focusing on what to do, what you want to achieve, what your next goal will be.